Strong leadership and an empowered team are crucial for marketing success. This course provides marketing professionals with the leadership skills needed to inspire, manage, and develop high-performing teams. Participants will learn how to foster creativity, drive collaboration, and lead strategic marketing initiatives while managing challenges in a fast-paced digital landscape.

By the end of the course, participants will be able to:

• Develop a leadership mindset for marketing success

• Build and manage high-performing marketing teams

• Foster creativity and collaboration in marketing departments

• Set strategic marketing goals and align team efforts with business objectives

• Manage conflicts and navigate challenges in marketing teams

• Use performance metrics to track and improve team productivity

• Lead digital transformation and change management in marketing

Participants enrolling for this programme will be required to have a basic knowledge of marketing principles. Prior experience in team management is an advantage but not mandatory. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

• Marketing managers and team leads seeking to enhance leadership skills
• Business owners and entrepreneurs leading marketing teams
• Senior executives responsible for marketing strategy and team development
• HR professionals involved in marketing talent management
• Anyone aspiring to lead a marketing team or department

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.