Marketing Metrics and Data Analytics are crucial for understanding and optimizing marketing performance. This course equips participants with the skills and knowledge to collect, analyze, and interpret marketing data to drive better decision-making. It covers essential metrics, key performance indicators (KPIs), digital analytics, campaign tracking, and data-driven strategy development.

By the end of the course, participants will be able to:

• Identify key marketing metrics and their role in business growth

• Analyze customer data to optimize marketing campaigns

• Use Google Analytics and other data tools for insights

• Develop and track KPIs for digital and traditional marketing efforts

• Measure ROI and effectiveness of marketing campaigns

• Apply predictive analytics to improve marketing strategies

• Understand A/B testing and conversion rate optimization

• Present data-driven marketing reports for decision-making

Participants enrolling for this programme will be required to have basic computing and internet navigation skills. Prior knowledge of marketing concepts is an advantage but not mandatory. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Requirements:

• Marketing professionals seeking to enhance their data analytics skills
• Business owners and entrepreneurs looking to optimize marketing investments
• Digital marketers, brand managers, and social media strategists
• Data analysts and professionals interested in marketing analytics
• Mid to senior-level executives in marketing, sales, and business strategy

Prospective applicants who do not meet the programme requirement but want to join the programme should talk to a Career Advisor.